How do you market humanitarian initiatives?
Most of my work to date has been in helping non-profits distribute their message to the media and the general public.
© UNICEF/HQ98-0980/Pirozzi
Before you even start using social media tools like Facebook and Twitter, it is essential that you have a clear vision of what your organization is doing and that you have a compelling story to connect with your audience. You have to connect with people, bring them in, make them feel like they are a part of the solution. You have to personalize the story for them and focus it on an individual. People connect with people. They want to feel that by making a contribution, they will really make a difference to someone else’s life.
Nicholas Kristof, the New York Times columnist, is a terrific story teller and this article “Advice for Saving the World” is a must read for every humanitarian organization. Once you have your story then you can start to define which tools to use in promoting it.
Category: Personal Blog
Just imagine what electrifying effect it can have if individuals are increasingly empowered to adopt such marketing advice and experience. Organisations whose true purpose is to serve humanity, whether they be commercial or non-profit, would do well to read and assimilate Kristof’s article. He’s at the cutting edge. You have done a great service by highlighting it on your site!