Messaging your brand (for Small Businesses)
Before embarking on an online communications strategy to promote your brand or tweaking an already existing strategy, it is important to sit down and review what it is that you wish to convey about your brand.
Ask yourself these 3 questions:
- Who are you? (how do you perceive yourself)
- How do others perceive you? (your stakeholders)
- How would you like your organization to be seen and talked about?
Once you have determined a clear vision of the core purpose of your business or organization, it is now time to develop a credible and authentic voice to communicate this purpose through traditional and online media. The goal is to reach and engage sizable audiences around this purpose. So make sure that you define clearly who those audiences are as some online tools are more effective than others in targeting specific audiences.
My Desktop
It is now the time to decide which online tools you are going to use to promote your brand on the internet. There are so many out there, and it is important that you evaluate your resources before embarking on this journey. Gone are the days of just putting up a static website and just leaving it there to grow moldy. With the movement towards a faster paced digital era, online content needs to be kept fresh and dynamic, but I will go into that in much more detail in my next post about website development.
Category: Social Media/Branding
