Promoting Your Brand Online (for Small Businesses)

The beauty of exploring the possibilities of building your brand online is that you can do it practically for free. The catch, of course, is that time is money and it takes a good part of your time and patience to further enhance your presence online.  Over the next few posts, I am going to outline some of the key necessary ingredients for a successful online branding strategy. The companies represented in this graphic are all instantly recognizable by their logo and it is the messaging that goes with the logo that I shall be focusing in my first post.

For now, here is a list of the posts that I will be putting up about developing an online communications strategy:

1. Establish the message you wish to convey about your brand (kind of obvious, but you would be surprised how many people and organizations launch a communications strategy without being too clear on this aspect)
2. Website Development: how to start from scratch or revamping your old site
3. Blogs: how these may be implemented into your communications strategy
4. Social Networking: how to use online networks to further promote and enhance your brand
5. Online sharing: how to use these tools to share news about your brand
6. Integrate your online communications strategy with your traditional media strategy
7. Search engine optimization of your company’s online presence.  (Everyone wants to show up on the first page of a Google search!)

Tags: blogs, brand, communications strategy, logos, online sharing, SEO, small business, social networking, webiste development

Category: Social Media/Branding