What to do when “You” are the brand

Kathleen | 10/05/2010 | 0 Comments

You know how it is? It’s always easier to solve other people’s problems than it is your own! Much the same can be said about the world of branding. Helping businesses define and communicate their brand is a piece of cake when compared to doing it for yourself, especially when “you”, Kathleen Holmlund, are the brand… yikes!

It has been a fun last 6 weeks figuring out how best to present myself and my consulting services online to the Northern Irish market and the big wide world at large. This website along with my presence on various social networking sites are, and will continue to be, a work in progress. I guess that’s what I love about the communications and social media industry in the digital age, it is constantly evolving keeping everyone on their toes. It challenges you to constantly learn and improve.

I came across this terrific post by Chris Brogan, a world-renowned blogger and social media entrepreneur, who has been in this line of business for over 10 years, “When You Are the Brand“. This post provides great insight and advice on setting up and maintaining a personal brand. I really agree with him on the aspect that personal branding is all about community and being of service to your community, not the other way around.

Well, good luck to everyone out there building their personal brand. I have also found this blog to be quite a valuable resource, http://www.personalbrandingblog.com/