Author Archive: Kathleen

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Building your academic digital footprint

Nobody can deny that the internet has fundamentally changed the way that we live our lives. Academics can no longer rely on journals and conferences to promote their research; anyone who wants to know about you will Google your name or keywords in your field of research. What will they find? Are you there? I […]

Posted in: Blog

The Viral Power of the Image in Social Media: 10 tips

Back in April, I gave a talk to participants at Belfast’s annual BizCamp about the importance of using images to connect with their audiences through social media. The statistics are rock solid on the fact that photos/images engage much greater audience participation on social media platforms. I will write a more analytical post about the subject […]

Posted in: Blog

Twitter for Nonprofits

I had a great time delivering a seminar on Twitter to a terrific bunch of people this past Wednesday in Belfast. It is one of many seminars and trainings that I deliver in conjunction with VIEW Digital Magazine which serves the voluntary/community sectors of Northern Ireland. In my seminars for all the social media platforms, […]

Posted in: Blog, Social Media

We have come a long way Belfast, let’s keep moving forward!

Back in late spring of 2012, I produced a segment about Belfast and Northern Ireland for HDNet, a US cable network. I had the great honour of working on the segment with 2 time Emmy Award winning veteran ABC News war correspondent, Greg Dobbs, and 4 time Emmy award winning videographer, Hank Bargine. It was […]

Posted in: Blog

TEDxBelfastWomen – The Road to Santiago de Compostela: Business Lessons Learned

On 1 December 2012, I had the great honour and privilege to take part in TEDxBelfastWomen as one of the presenters.  This was a terrific event organised by Belfast women at the Skainos building in East Belfast. The speaker line-up included some well-known and not so well-known, local and not so local, women who each have their own […]

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10 Steps Along the Way – Camino de Santiago

In the summer of 2011 I decided to take on the challenge of walking the Camino de Santiago in North-Western Spain. Today I had the opportunity to share the key work and life lessons that I gained from walking the Camino at a wonderful event, TEDxBelfastWomen. 10 Steps on the Way – Camino de Santiago […]

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The importance of registering your own domain

Over the last couple of years, I have come across increasing numbers of friends and small businesses falling into the pitfall of not having full access to their domain name. Not being technically/web development minded, they have generally outsourced all aspects of registering their domain name and web hosting to some freelancer or SME web […]

Coming to Ireland next year? The Gathering 2013

  This is a project that I helped produce that aired on HDNet’s World Report program last month. The segment looks at the challenges the Irish economy has faced in recent times, and how the Irish people are looking at fresh new ways to help boost the economy.  If there is one thing that the […]

Posted in: Blog

6 Basic Housekeeping Steps for your WordPress Blog/Site

  I have written this post for all those people out there who little if anything at all about maintaining their WordPress sites and who cannot afford to pay someone a monthly fee to manage their site. Depending on the amount of fresh content that goes up on your site, the following steps that will […]

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5 SEO Tips for Self-Hosted WordPress Sites

  I have been setting up and running self-hosted WordPress websites for five years now and have to say, you never stop learning how to tweak and improve various elements of a website.  With the constantly evolving and changing search algorithms of the likes of Google, you are always kept on your toes when it comes to […]