Digital Strategy

Offering a number of services in digital media communications:

Social Media Strategy Development • PR & Media Consulting for Northern Irish Companies Exporting to U.S. • Strategic Brand Communications Counsel • WordPress Blogs/Websites Setup & Consulting • Digital & Traditional Media Integration •

STRATEGIC COMMUNICATIONS COUNSEL
I will work together with you on setting up a complete communications strategy for your organization. This covers the design and content of your website along with its search engine optimization and synchronization with social networking platforms like Facebook, Twitter, Flickr, and YouTube. We can also explore together the launch and integration of online media campaigns in conjunction with traditional media and advertising campaigns.  Examples of my work: www.ebbf.orgwww.zomppa.comwww.makeitmeaningful.org,  www.kidznotes.org & www.tedxbelfastwomen.com.


WORDPRESS BLOG AND WEBSITE SETUP AND CONSULTING
Blogs have taken over the Internet and, if done correctly, they are a great tool to not only establish your brand and find new customers, but also re-enforce your messaging and gain greater visibility for your organization. The days of static websites are over now with the advent of more dynamic blog based platforms where new content can easily be uploaded and shared with RSS feeds and social networking platforms. Examples of my work include: www.ebbf.org/blogwww.zomppa.com, www.freelancevideo.comwww.scmli.com & www.elenamustakova.net

MEDIA INTEGRATION
Traditional media is not dead and buried yet. Organizations still benefit greatly from the third party coverage of traditional media. I can assist you to enhance your traditional media strategies by integrating them with new media strategies and campaigns.  By improving the visual side of your web presence, and including more multi-media content with photographs and video, you can better attract traditional media. Where do you think a journalist goes when they first hear about you? Examples of work upon request by email.

SOCIAL NETWORKING
Whether you like them or not, they are here and after the main search engines, these are the main portals to websites.  I will show you how social networks like Facebook and Twitter can be integrated with your web strategy to further enhance your presence online and better engage your customers and audience. Examples of work upon request by email.


PR & MEDIA CONSULTING FOR NORTHERN IRELAND COMPANIES EXPORTING TO THE U.S.
I returned to Northern Ireland in March 2010 after 5 years in Washington, DC, working in media relations and website development for both the business and non-profit sectors.  I am very familiar with the U.S. media market in both its traditional form (newspapers, TV & radio), and the online new media form (blogs, social networking sites, and YouTube).   I have maintained strong connections and media contacts in the U.S. thanks in part to my continued collaboration with News Strategies, and can offer valuable assistance to companies in developing and executing effective PR & media strategies for the U.S. market.

Contact Kathleen by email to discuss your next project