Tag: "brand"

Imperfect, Incomplete, Impermanent

Imperfect, Incomplete, Impermanent

Many companies and organizations often spend countless hours and money coming up with a perfect, complete, and permanent brand for themselves.  The box is then ticked on getting the branding right, and off we go about our business without giving it a second thought.  Wrong!

What to do when “You” are the brand

What to do when “You” are the brand

You know how it is? It’s always easier to solve other people’s problems than it is your own! Much the same can be said about the world of branding.  

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Messaging your brand (for Small Businesses)

Before embarking on an online communications strategy to promote your brand or tweaking an already existing strategy,

Promoting Your Brand Online (for Small Businesses)

Promoting Your Brand Online (for Small Businesses)

The beauty of exploring the possibilities of building your brand online is that you can do it practically for free.

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