Kathleen Holmlund - Brand Communications Strategist » northern ireland

Green Map Lands on the Northern Shores of the Green Isle

Kathleen — Wed, 22 Sep 2010 08:05:05 +0000

My poor site has been feeling rather neglected these past couple of months as I have focused my spare time and attention on two projects dear to my heart: www.zommpa.com the international food magazine blog I co-founded last year, and my new pet project, www.greenmapni.com.

This is my first time using the WordPress app to upload an entire post so bare with me and any formatting challenges and appropriate photo entries.

Back to Green Map! The Green Map System promotes inclusive participation in sustainable community development worldwide, using mapmaking as our medium. This is a not-for-profit initiative developed collaboratively since 1995, and the movement has spread to over 600 cities, towns and villages in 55 countries. This exciting movement has now reached Northern Ireland, thanks to my good friends Tina and Daryl, who are graphic designers and web developers. They are currently in the process of building this highly interactive and dynamic online platform which will use mapping technology to connect all things green and sustainable in Northern Ireland.

The actual Map will go live before the end of the year, but in the meantime you can register your interest by visiting www.greenmapni.com. You can also follow the blog we have set up at www.blog.greenmapni.com and find us on Twitter and Facebook.

What to do when “You” are the brand

Kathleen — Mon, 10 May 2010 16:07:17 +0000

You know how it is? It’s always easier to solve other people’s problems than it is your own! Much the same can be said about the world of branding. Helping businesses define and communicate their brand is a piece of cake when compared to doing it for yourself, especially when “you”, Kathleen Holmlund, are the brand… yikes!

It has been a fun last 6 weeks figuring out how best to present myself and my consulting services online to the Northern Irish market and the big wide world at large. This website along with my presence on various social networking sites are, and will continue to be, a work in progress. I guess that’s what I love about the communications and social media industry in the digital age, it is constantly evolving keeping everyone on their toes. It challenges you to constantly learn and improve.

I came across this terrific post by Chris Brogan, a world-renowned blogger and social media entrepreneur, who has been in this line of business for over 10 years, “When You Are the Brand“. This post provides great insight and advice on setting up and maintaining a personal brand. I really agree with him on the aspect that personal branding is all about community and being of service to your community, not the other way around.

Well, good luck to everyone out there building their personal brand. I have also found this blog to be quite a valuable resource, http://www.personalbrandingblog.com/

I love Apple!

Kathleen — Mon, 23 Nov 2009 18:47:01 +0000

Understatement of the century really for all those who know me, and my passion for everything Apple!Â Thing is, it has been in my blood since 1991 when my father introduced the Mac Classic II to our household.Â He then went through various upgrades that included a blue iMac, an iBook G3, a PowerBook G4, and today -> a 13.1 inch 2.26 GHz MacBook Pro!

I have been an Apple owner since 2004, and the annoying thing since then is that my father seems to always have a knack for upgrading his computer about 6 months after me.Â This means I have to swoon over his higher specked laptop… Thankfully, he has not yet moved into the iPhone realm, so at least there I can maintain my edge.