Kathleen Holmlund - Social Media and Web Communications Consultant in Northern Ireland » northern ireland http://www.kathleenholmlund.com Social Media and Web Communications Enthusiast Wed, 04 Aug 2010 23:56:54 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 What to do when “You” are the brand http://www.kathleenholmlund.com/2010/05/10/what-to-do-when-you-are-the-brand/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-when-you-are-the-brand http://www.kathleenholmlund.com/2010/05/10/what-to-do-when-you-are-the-brand/#comments Mon, 10 May 2010 16:07:17 +0000 Kathleen http://www.kathleenholmlund.com/?p=315 You know how it is? It’s always easier to solve other people’s problems than it is your own! Much the same can be said about the world of branding.  Helping businesses define and communicate their brand is a piece of cake when compared to doing it for yourself, especially when “you”, Kathleen Holmlund, are the brand… yikes!

It has been a fun last 6 weeks figuring out how best to present myself and my consulting services online to the Northern Irish market and the big wide world at large. This website along with my presence on various social networking sites are, and will continue to be, a work in progress.  I guess that’s what I love about the communications and social media industry in the digital age, it is constantly evolving keeping everyone on their toes.  It challenges you to constantly learn and improve.

I came across this terrific post by Chris Brogan, a world-renowned blogger and social media entrepreneur, who has been in this line of business for over 10 years, “When You Are the Brand“.  This post provides great insight and advice on setting up and maintaining a personal brand.  I really agree with him on the aspect that personal branding is all about community and being of service to your community, not the other way around.

Well, good luck to everyone out there building their personal brand.  I have also found this blog to be quite a valuable resource, http://www.personalbrandingblog.com/

]]> http://www.kathleenholmlund.com/2010/05/10/what-to-do-when-you-are-the-brand/feed/ 0 I love Apple! http://www.kathleenholmlund.com/2009/11/23/i-love-apple/?utm_source=rss&utm_medium=rss&utm_campaign=i-love-apple http://www.kathleenholmlund.com/2009/11/23/i-love-apple/#comments Mon, 23 Nov 2009 18:47:01 +0000 Kathleen http://www.kathleenholmlund.com/?p=85 Understatement of the century really for all those who know me, and my passion for everything Apple!  Thing is, it has been in my blood since 1991 when my father introduced the Mac Classic II to our household.  He then went through various upgrades that included a blue iMac, an iBook G3, a PowerBook G4, and today -> a 13.1 inch 2.26 GHz MacBook Pro!

Belfast Apple Store Classic II iMac Mac Daddy upgrade

I have been an Apple owner since 2004, and the annoying thing since then is that my father seems to always have a knack for upgrading his computer about 6 months after me.  This means I have to swoon over his higher specked laptop… Thankfully, he has not yet moved into the iPhone realm, so at least there I can maintain my edge.

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